Hype provided Kashat with a hyperspecified marketing solution to engage an Egyptian audience making smaller financial transactions, resulting in an innovative TVC campaign that attracted Nickelodeon Arabia and effectively resonated with the lower socio-economic level audience.
FASHION
FASHION
HYPE marketing helped Fashion Futures connect Saudi designers to the global fashion industry through conferences and table talks.
Hype's mission is to empower Saudi female leaders and inspire the next generation of innovative changes through its social media strategy for Elevate.
The contemporary element of this specific campaign was the key factor to its success - using influencers such as Mekawy & Huda El Mofty, the concept was to revamp the image of Ego; bringing a bring Ego to a whole new level. This was realised via an invogue fashionistas eye and an attentiention to key factors that the range offers.
HYPE collaborates with HUGO BOSS to target the upper premium segment of the global apparel market through high-quality fashion and accessories, utilizing seasonal campaigns and promotions.
SAUDI 100 BRANDS: AN INITIATIVE BY THE SAUDI FASHION COMMISSION; TAKING OWNERSHIP FOR EDUCATING AND EMPOWERING LOCAL SAUDI TALENTS BY PROVIDING THEM WITH THE TOOLS NECESSARY TO EXCEL IN A FAST PACED INDUSTRY. WHILE ALSO ENABLING BRAND OWNERS TO BUILD AND PROMOTE THEIR BRANDS TO GAIN GLOBAL EXPOSURE. HYPE MARKETING: THE PRIMARY COMMUNICATION OUTLET, HELD RESPONSIBLE FOR ALL SAUDI100 BRANDS DIGITAL MARKETING, WITH SERVICES RANGING FROM SOCIAL MEDIA MANAGEMENT AND ALL FORMS OF PRODUCTION.
4 DAYS LED BY EGYPT’S DRIVING INDUSTRY PIONEERS, INTERNATIONAL FASHION ACADEMICS AND EGYPT’S LEADING DESIGNERS LEAVING THEIR MARK IN THE FASHION WORLD. THE FIRST EDITION OF EGYPT FASHION WEEK 2023 POWERED BY HYPE AS OFFICIAL COMMUNICATIONS PARTNER COVERING ALL MEDIA AND PRODUCTION ON GROUND.
