The core messages of Merc was about adventure and freedom. Things that were stripped down due to the pandemic. However, it's the memorable experiences with the vehicle, the enabler that connected us to our friends and families. We propose a campaign that focuses on our Mercedes community and asks them to share their stories through a message that is hopeful, one that talks about an optimistic future, a new adventure. Telling people that soon we'll be able write new memories with our beloved vehicle.
The Ghabbour Campaign was designed to resonate with the Egyptians audience through the use of puns and play on words. The tagline ” تيجو نشوف ” plays on the name of the Tiggo car while simultaneously compelling the audience to explore.
The inspiration of this design was to highlight the key factors that blue bus offers its customers. Using both the vehicles themselves and typography to illustrate the key factors and destinations when choosing to ride with Blue Bus.
Why do people love motorcycles and everything that’s not on 4 wheels? They move fast. In a country that is jammed for the most part and has certain roads that aren’t exactly flat, we’re always considering maneuverability to finish what we use private transportation for.