Kmobile is a hub of technology where you can find all you're looking for. Whether it's a smartphone, a home appliance or grade quality accessories, you will find it in 15 branches across Egypt. Kmobiles reputation exceeds itself in the offline world. We needed to do the ame digitally. Taking their platform to the next level. Optimizing their in-store branding & experience to align with the new and improved social media campaign.
Fayvo is one of the MENA’s most exciting new applications, they’re bringing all your favourites to one place. HYPE created captivating content to keep their region-wide audience engaged in the brand.
Kashat underwent a full brand overhaul, originally called ‘Kash’, it was felt that the name would not resonate well with an Egyptian audience. Based upon extensive research it was concluded that a hyperspecified marketing solution for an audience who would be making smaller financial transactions.
Hype’s main aim is to recruit the best of the best to provide our clients with innovative campaign concepts. Kashat’s TVC campaign garnered attention which reached out to Nickelodeon Arabia. We implemented a strategy that led users across the lower denominations of the socio-economic level to engage and resonate with. The graphics and dialogue are well tailored to the attract and encapsulate the attention of any would be customer.